Work

Hello! I’m a copywriter, copy manager, and creative leader with years of experience writing for and about brands of all kinds. I've also spent much of my career crafting reports that synthesize and analyze research and data to create compelling narratives. I even taught university-level writing for a couple years.

Copywriting is part art, part science. It can be poetic, but it can’t be passive. It has to get results. With a deep understanding of brand marketing, I love the challenge of finding new phrasing, original concepts, and novel strategies to inspire action from my audience.

Let’s work together to see how I can do that for your brand.


 Mindbody 2016 - 2023

Copy Manager

3 years, 2 Months

Cultivated and spearheaded Mindbody's brand voice through a variety of product and marketing initiatives, advocated for our customers, developed and led our copywriting team, and drove revenue for the company. Reviewed and edited all marketing copy and content.

Lead Copywriter

2 years, 5 Months

Led building and maintaining of brand voice and tone, ensuring consistency across all touch points in the customer journey by creating standards, style guides, and processes. Reviewed work drafted by copywriters to ensure quality and consistency of voice & tone.

Senior Copywriter

2 years, 2 Months

Pitched creative concepts to key stakeholders, synthesizing business requirements with brand direction. Mentored fellow copywriters to foster expertise and develop team talent. Worked closely with creative directors, UX designers, visual designers, and fellow copywriters to develop influential content.


Mintel Group Ltd.
2004-2016

Market Analyst

Produced a variety of market research reports for web publication on diverse consumer product and service categories, including health, wellness, and beauty; food/drink; household goods; apparel; and lifestyle/travel, to provide actionable information for a range of manufacturer and retailer clients.


California Polytechnic State University, San Luis Obispo
 2004 - 2006

Teaching Associate, Lecturer

Taught English Composition to freshman students at a first-rate state university. Planned lessons, delivered lectures, graded essays, administered and graded exams, managed grades, and helped prepare students for the rigors of university-level writing.


 Resume

David Shannon

Experience:

Mindbody Voice & Tone

  • Skills: Branding, Voice & Tone, Documentation


Creating a voice & tone guide is possibly the most important work a copywriter can do. As the manager of the Mindbody copy team, I spent a lot of time working with our creative director to develop a guide that would stand out among the competition and give copywriters strong direction for Mindbody’s written personality. I also copyedited Mindbody’s entire Brand Guidelines, working with other creative leaders to establish specs for everything from color and illustration to typeface and imagery.