Hello! I’m a copywriter, copy manager, and creative leader with years of experience writing for and about brands of all kinds. I've also spent much of my career crafting reports that synthesize and analyze research and data to create compelling narratives. I even taught university-level writing for a couple years.

Copywriting is part art, part science. It can be poetic, but it can’t be passive. It has to get results. With a deep understanding of brand marketing, I love the challenge of finding new phrasing, original concepts, and novel strategies to inspire action from my audience.

Let’s work together to see how I can do that for your brand.

Mindbody 2016 - 2023

Copy Manager

3 years, 2 Months

Cultivated and spearheaded Mindbody's brand voice through a variety of product and marketing initiatives, advocated for our customers, developed and led our copywriting team, and drove revenue for the company. Reviewed and edited all marketing copy and content.

Lead Copywriter

2 years, 5 Months

Led building and maintaining of brand voice and tone, ensuring consistency across all touch points in the customer journey by creating standards, style guides, and processes. Reviewed work drafted by copywriters to ensure quality and consistency of voice & tone.

Senior Copywriter

2 years, 2 Months

Pitched creative concepts to key stakeholders, synthesizing business requirements with brand direction. Mentored fellow copywriters to foster expertise and develop team talent. Worked closely with creative directors, UX designers, visual designers, and fellow copywriters to develop influential content.

Mintel Group Ltd.
2004-2016

Market Analyst

Produced a variety of market research reports for web publication on diverse consumer product and service categories, including health, wellness, and beauty; food/drink; household goods; apparel; and lifestyle/travel, to provide actionable information for a range of manufacturer and retailer clients.

California Polytechnic State University, San Luis Obispo
2004 - 2006

Teaching Associate, Lecturer

Taught English Composition to freshman students at a first-rate state university. Planned lessons, delivered lectures, graded essays, administered and graded exams, managed grades, and helped prepare students for the rigors of university-level writing.

Resume

David Shannon

Experience:

Mindbody Employer Brand

Skills: Concepting, Rebranding, Strategic Thinking, Voice & Tone

Mindbody refreshed its employer brand in 2021 to attract the best talent. I contributed substantially to the strategy around updating the company’s Careers page, LinkedIn ads, and related tactics.

The new team member welcome box was my favorite part of the initiative. I wrote copy for collateral that new colleagues would hold in their hands to get a sense of what their next chapter will be like. That pushed me to make the box messaging as inclusive and motivating as possible.