Copywriting is part art, part science. It can be poetic, but it can’t be passive. It has to get results. With a deep understanding of brand marketing, I love the challenge of finding new phrasing, original concepts, and novel strategies to inspire action from my audience.
Let’s work together to see how I can do that for your brand.
Copy Manager
3 years, 2 MonthsCultivated and spearheaded Mindbody's brand voice through a variety of product and marketing initiatives, advocated for our customers, developed and led our copywriting team, and drove revenue for the company. Reviewed and edited all marketing copy and content.
Lead Copywriter
2 years, 5 MonthsLed building and maintaining of brand voice and tone, ensuring consistency across all touch points in the customer journey by creating standards, style guides, and processes. Reviewed work drafted by copywriters to ensure quality and consistency of voice & tone.
Senior Copywriter
2 years, 2 MonthsPitched creative concepts to key stakeholders, synthesizing business requirements with brand direction. Mentored fellow copywriters to foster expertise and develop team talent. Worked closely with creative directors, UX designers, visual designers, and fellow copywriters to develop influential content.
Mintel Group Ltd.
2004-2016
Market Analyst
Produced a variety of market research reports for web publication on diverse consumer product and service categories, including health, wellness, and beauty; food/drink; household goods; apparel; and lifestyle/travel, to provide actionable information for a range of manufacturer and retailer clients.California Polytechnic State University, San Luis Obispo
2004 - 2006
Teaching Associate, Lecturer
Taught English Composition to freshman students at a first-rate state university. Planned lessons, delivered lectures, graded essays, administered and graded exams, managed grades, and helped prepare students for the rigors of university-level writing.Resume